Jimmy Merchant, who oversees BG’s operations and sales for the USA took the trip across the pond during the first week of June to see the daily operations of BG.
Jimmy, a Jersey Shore native, is a 30-year-old professional saxophonist who has worked as an in-demand sideman in live performances on Broadway, for singer-songwriters, and with corporate bands. Some of the musicians and shows Jimmy has performed with and in are “Ain’t Too Proud — The Life and Times of The Temptations,” Jay and the Americans, Adam Pascal and Evangelia. Jimmy first met Franck Bichon in 2018 at NAMM in Anaheim, CA. They instantly hit it off and Franck welcomed Jimmy to the BG Family as an official BG Artist. Jump to 2020, the week before Covid-19 shut the world down, Franck decided to have Jimmy represent BG at NASA in Arizona. It was after that conference that Jimmy joined the BG team as more than an artist.
Fast forward to 2024 and Jimmy has been actively pursuing new opportunities for BG in the USA. Whether it be, working closely with BG’s USA distributors, hands on with dealers, OEM projects or discover new artists, Jimmy has become an essential part to all USA things.
Having Jimmy visit this past week was great for us as a team. It allowed Jimmy to see the daily operations and see how each product we make has unique steps that truly make BG stand out products.
What did Jimmy have to say about his visit?
« Coming to the BG factory has truly been a great experience. Whether it was meeting each member of the team or seeing the production operations it was extremely valuable. I’ve had the pleasure of representing BG for the past 4 years as BG’s USA operations manager and I feel this trip has taken my BG knowledge to another level so that I can continue to better serve our customers.
To see how the team works together and enjoys working at BG is very inspiring. You can really see how each person at this factory LOVES the brand and takes pride in the quality they put forward.
I look forward to many more times of working with the team. »
-- Jimmy
