Franck Bichon Presents the BG Rocks Range at MIGS 2026
At the 2026 Montreux International Guitar Show (MIGS), Franck Bichon gave an interview to the YouTube channel La Ligne Sundgau, where he discussed the world of BG Rocks and introduced several flagship accessories from the range dedicated to guitarists.
For several years, BG has been applying its artisanal expertise to enhancing the comfort and protection of guitar and bass players. Already recognized worldwide in the wind instrument industry, the brand continues its expansion into the guitar market with BG Rocks: a collection of premium accessories designed for demanding musicians.
In this video segment recorded during MIGS 2026, Franck Bichon presents the philosophy behind the range and showcases several products designed and manufactured with the same level of excellence that has built BG’s reputation for nearly 40 years: high-end straps, instrument protectors, maintenance accessories, and innovative solutions created to improve musicians’ comfort in their everyday playing experience.
The interview also highlights the core values that define BG Rocks:
- French artisanal craftsmanship
- Carefully selected premium materials
- A strong focus on comfort and durability
- Attention to detail
- Collaboration with professional musicians
Today, MIGS stands as a must-attend event for guitar enthusiasts, luthiers, and international manufacturers. BG Rocks’ presence at the show reflects the brand’s commitment to establishing a lasting presence in the world of stringed instruments and providing premium accessories for guitarists around the globe.
▶ Discover Franck Bichon’s full interview and the segment dedicated to the BG Rocks range in the video below.
Credits : La Ligne Sundgau