Our colleague Erik DENTI, in charge of sales management in Italy, visited us for a few days.
Returning home after several years' absence was a real pleasure: meeting up with BG friends, familiar faces and a few new ones, as befits a dynamic, proactive company like BG. Franck and his team know what it means to be welcoming, and meeting new people is always a source of energy and a pleasure to be together.
Rediscovering the quality of details, the attention paid to materials, the meticulousness of manufacturing, the constant search for what's best for musicians, how to meet their professional needs related to sound and comfort, was exciting.
This time, the opportunity was BG's choice to serve the Italian market directly, without going through a distributor, thus avoiding middlemen who, despite their best efforts and good will, often encounter supply, stock and communication problems. Hence the choice of direct distribution, which enables our dealers to get products quickly and keep abreast of new developments.
It's a pleasure to be able to collaborate with such a well-prepared and proactive company and team, who have entrusted me with the task of making this transition as smooth as possible, by supporting resellers in the change of operating mode, speeding up procurement, and providing full support on products and on all initiatives that help build customer loyalty and awareness.