BG Rocks at the Paris Guitar Festival: Franck Bichon talks comfort, style… and passion
At the Paris Guitar Festival in Montrouge (Paris), the tireless Franck Bichon – founder of BG France and creator of the BG Rocks range – shared his vision of guitar straps in an exclusive video shot at the show.
In front of the camera, he highlights what makes his straps truly special:
« Comfort is non-negotiable. We're not just talking about an accessory, but real support for the musician’s body »
Designed for guitarists who spend hours on stage or in rehearsal, BG Rocks straps combine premium quality, bold design, and advanced ergonomics. From the two-tone Duo series to the brand-new Vintage line, each model is crafted with utmost care, directly shaped by feedback from professional musicians.